A good jackpot always helps to make lottery games seem a bit more enticing, but there’s nothing “bit” about today’s EuroMillions jackpot, which sits at over 90 million euro as a result of having rolled over five times without a jackpot winner. The incredible amount, comprising more than many people would find themselves able to spend (though we’re sure some courageous attempts could be made), has created quite a stir in the lotto world, with plenty of tickets being scooped up, lots of syndicates keeping their eyes on the prize, and countless hopes being directed towards the chance to realize such an enormous windfall.

It’s not all that common that a game experiences a five-time rollover, but it’s certainly good for business when it happens. Amidst economic struggles in which many industries are facing a decline in consumer interest, citing a greater conservative streak and a reticence to take chances, EuroMillions along with the National Lottery is doing just fine, and is attracting increasingly large numbers of players and observers to its game. Though it may seem tragic when a juicy jackpot goes unclaimed, the eye-popping amounts that can result from such circumstances are certainly fun to dream about, and provide plenty of imagination material for those who haven’t yet experienced their own slice of lottery luck with a luxury shopping spree.

Will the historic sum be bestowed upon a single lucky player today or will the game rollover for another week? Like many, we’re waiting with baited breath.

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If you were disappointed by the lack of a jackpot winner in the Euro Millions contest these past two weeks, despair no more; look instead to the £39 million jackpot on offer today for Euro Millions players. The enormous sum comes after a two-week string of failure to find a jackpot winner, something about which today’s big win probably won’t be complaining. Of course, other prizes were doled out even in the absence of jackpot wins, with one player winning just under half a million pounds; certainly nothing to sneeze at, even if the win doesn’t carry the jaw-dropping appeal of today’s potential.

Today also marks the last opportunity for Euro Millions players new and decidedly hooked alike to buy their tickets at the standard price, as rates will shortly be raised in anticipation of the start of the Millionaire raffle game. Treat yourself to an extra ticket, or mark the special occasion with an array of your very own chances to snag that £39 million while entry is still on the cheap.

We’ll admit the jackpot’s size had us a bit alarmed when we realized what the amount would be last week. Typically, people are asked what they’d do with £1 million, and people are increasingly able to produce a litany of things on which they’d spend the cash. But multiply that by thirty nine and you’ve got a figure that starts to confound the mind, however much it might enjoy shopping. While you’re off dreaming about what you could do with a pile of money that’s likely to test the holding capacity of a small room, don’t forget to buy yourself a ticket! Good luck to all of today’s Euro Millions rollover hopefuls.

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